Arsenal “lied” to the fans. They said we would be as big as Bayern Munich. They said we would be able to compete financially with any club in the world. Blah, blah feckin blah.
How many time have you seen or heard such bollocks? It is said, repeated and accepted by the brain dead all over the Arsenal fanbase. It can be only one of two things that allow this ignorance, either those saying it, and believing it, are genuinely stupid, or they are choosing to pretend to be stupid.
Arsenal now they make more £££ on matchday than any other football club in the world. When the stadium move was planned, that was the goal. It’s an incredible achievement that it has now been realised.
However when the move was being considered, matchday income would have made up the vast majority of income. So had the circumstances remained the same, we would actually have been one of the biggest clubs in the world, right now. The problem is that “right now” match day income is less than 25% of the income of big clubs. The rest comes from commercial sponsorships and TV . So that means we are still considerably behind the really, really big boys.
Of course people will then ask why our commercial income doesn’t match theirs ? They will insist “we should be doing better”. This insistence is made from a position of total ignorance and lack of understanding.
Commercial deals are given on the worth of the brand name, which more or less comes from the global standing of the club based on recent and historical success. That is where Arsenal fall down, historically we were miles behind Liverpool and United, at least in the terms of global support. So when the worth of kit deals etc. are calculated, we are in the queue behind them. You know 5 Champions Leagues and all?
The rise of world wide popularity of the Premier League also means the most successful PL teams are ahead of us there too. City and Chelsea are at an advantage because their owners have chosen to buy them domestic (and in Chelsea’s case European) success. Sponsors not only know about the recent success of these two pretenders, but they know that their owners will continue to plough money in, in order to get more success , over the term of any deals struck. That makes them a more valuable investment than Arsenal.
The only way to make us more valuable, to sponsors, is to win more. But in a league where at least three teams can massively outspend us, that is no easy task. It’s not as easy as saying “we should be doing better”. The fact is we are doing better, a lot better. But the other clubs not only have the advantage in buying players, they also have the advantage when it come to being sponsored.
All this is before we even consider that the petro-fuelled clubs also sponsor themselves.I think City’s training kit is sponsored to an absurd extent by, basically, Mansour’s brother.
So before we accuse the board of “lying” we should consider that they have in fact achieved the goal they set out too. They just failed to see into the future , just like every other board in the world. No one could have foreseen the change to the football landscape, especially the serial moaners within our fanbase.
The reality is that our board has done remarkably well, given the changes in revenue streams and the global recession that they encountered, and in the midst of a property development based stadium move. So let us celebrate the good work they have done rather than ignore the difficulties and demand, that somehow by magic, we achieve par ( or better) with Real Madrid.
P.S. This was published last night, but this reply from our own Arsenal Andrew should be read with it,as it perfectly sums up why certain misconceptions were allowed to exist.