Tag Archive | When Less is More

COUNTERFACTUAL ARSENAL

Research on counterfactual thinking has shown that people’s emotional responses to events are influenced by their thoughts about “what might have been.” When Less Is More: Counterfactual Thinking and Satisfaction Among Olympic Medalists Victoria Husted Medvec, Scott F. Madey, Thomas Gilovich Despite my awareness that football fans, including yours truly, often react irrationally to the fortunes […]