Tag Archive | Stew Black

COUNTERFACTUAL ARSENAL

Research on counterfactual thinking has shown that people’s emotional responses to events are influenced by their thoughts about “what might have been.” When Less Is More: Counterfactual Thinking and Satisfaction Among Olympic Medalists Victoria Husted Medvec, Scott F. Madey, Thomas Gilovich Despite my awareness that football fans, including yours truly, often react irrationally to the fortunes […]